Baby Muslin Swaddle in Tanboocel® Bamboo Viscose - French Breakfast

The startle reflex doesn't care that you just sat down. A wrap that stays snug does.

Croissants, dachshunds, cherries — a small Parisian morning.

It measures 47 by 119 cm / 47 in — the size that actually holds. A typical hospital swaddle is around 112 cm / 44 in — close enough to work in the bassinet under supervision, short enough to fail at home at 3 a.m. Nobody shops swaddles by the inch — but the wrap that stays tucked is the one with inches to spare.

Material. Tanboocel® Bamboo Viscose, blended with cotton and woven into open-weave muslin. Tanboocel® is a branded bamboo viscose made through a closed-loop process — third-party verified, with a lower water and chemical footprint than the generic bamboo rayon most brands quietly label "bamboo." It gets softer after the fifth wash than on day one, the opposite of how cotton ages.

The print. Cream ground with golden croissants, donuts, bread loaves, bananas, cupcakes with cherries, milk cartons, and small dachshund dogs.

One blanket, many jobs. The newborn swaddle is the first use. Most babies wrap up the swaddle stage by 8 to 16 weeks. The muslin then spends years as the everything blanket: shade, cover, mat, cloth. It outlasts the swaddle window by years.

When to stop swaddling. The arms-in swaddle ends the moment the baby shows signs of rolling — usually 8–16 weeks. The Canadian Paediatric Society's guidance is firm on this. Past that point, switch to a 0.5 TOG muslin sleep bag (warm nursery) or a 1.0 TOG TENCEL™ sleep bag (everyday nursery) with arms free.

Adjacent products. Once the swaddle phase ends, the natural next step is a 0.5 TOG Muslin Sleep Bag for warm nurseries or a 1.0 TOG TENCEL™ Sleep Bag for the everyday 21–24°C room.

Care. Machine wash cold and tumble dry low. Tanboocel® takes the dryer better than bamboo rayon, with less pilling and shrinkage over time. Don't bleach; iron on low only if you need to.

Safety & certification. Tested to Health Canada's Textile Flammability Regulations, and to CPSIA and ASTM standards. The material is certified to OEKO-TEX Standard 100, and Loulou Lollipop is a Certified B Corporation.

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Free shipping across Canada over $100. Loulou Lollipop is Canadian owned and designed in Vancouver. Free 30-day returns on unworn items in original packaging.